Publishing SEO - Before & After

SEO proof for Kerly Finance.

Verified before-and-after scores for kerlyfinance.com. Seobility climbed from 80% to 88%, SEO Site Checkup moved from 85 to 90, and SEOptimer improved from B-minus to B in one optimisation pass.

Technical SEOOn-PageGEO

AFTER RESULT90/100

Rank Math SEO Audit

IMPROVEMENT SUMMARY

Rank Math90 → 90 same

Seobility80% → 88% +8%

Site Checkup85 → 90 +5

SEOptimerB− → B ↑

checks improved
in one optimisation pass

Scope: 1 finance publishing site
Before / After: 09 Jul 2026 → 10 Jul 2026
Primary gain: Seobility 80%→88%
Supporting gain: Site Checkup 85→90

The scorecard

Six measurements. One day apart.

Five paired reports were generated on 09 and 10 Jul 2026. Rank Math held at 90 while content, link-context, and checker-level scores improved.

Before 09 Jul 2026

Rank Math90/10024 of 28 passed

Seobility80%Page quality 60% · links 65%

SEO Site Checkup85/10050 passed · 10 failed

SEOptimerB−19 recommendations

Semrush—No earlier Semrush snapshot

PageSpeed98/100Desktop · mobile 84

After 10 Jul 2026

Rank Math90/100unchanged24 of 28 passed

Seobility88%+8%Page quality 88% · links 90%

SEO Site Checkup90/100+553 passed · 6 failed

SEOptimerB↑ grade17 recommendations

Semrush90%Site Health · AI Search 99%

PageSpeed98/100mobile +2Desktop · mobile 86

01 / Overview

A strong technical base that needed deeper publishing signals.

Kerly Finance is a market-intelligence publisher covering macro, equities, crypto, forex, bonds, commodities, and risk sentiment.

The technical base was already healthy: HTTPS, canonical, robots.txt, sitemap, schema, responsive rendering, and image alt text were present. The largest opportunities were content depth, clearer alignment between headings and page copy, stronger internal and external link context, and a smaller rendered-content gap for AI crawlers.

0180%→88%

Seobility gained 8 points as page quality rose from 60% to 88% and link structure from 65% to 90%.

0285→90

SEO Site Checkup gained 5 points, with passed checks rising from 50 to 53 and failures falling from 10 to 6.

03B−→B

SEOptimer improved one grade while the recommendation count dropped from 19 to 17.

04593→1,015

Seobility's crawler found a substantially deeper page, while preserving a 100% structure score.

02 / What changed

Six focused improvements, without rebuilding the site.

H1 aligned to the publishing product

The homepage H1 moved from "Market news that turns noise into tradable context" to "Market intelligence that turns news into financial signals," making the page purpose more explicit.

On-Page · Content SEO

Meta description expanded and clarified

The description grew from 142 to 151 characters and now describes market intelligence briefs across stocks, crypto, forex, bonds, and commodities.

Metadata

Content depth increased

Seobility counted 593 words before and 1,015 after; SEOptimer independently measured 696 before and 1,140 after. Different crawlers agree on the direction of change.

Content SEO

Authority context added

Four relevant external sources - the Federal Reserve, BLS, U.S. Treasury, and SEC - were linked from the editorial experience, moving Seobility from zero to four external links.

E-E-A-T · Links

Link structure strengthened

Seobility's link-structure score increased from 65% to 90%, while Rank Math found the internal-to-external link balance remained healthy.

Internal Linking

Rendered-content gap reduced

SEOptimer measured rendered content falling from 43% to 33%, improving the amount of important content available in the initial HTML for crawlers and LLMs.

GEO · Technical SEO

03 / Evidence

Score snapshots from both audit runs.

The comparison separates paired reports from the later Semrush site-wide snapshot.

Tool	Before · 09 Jul	After · 10 Jul	Change
Rank Math	90/100 · 24 passed	90/100 · 24 passed	—
Seobility	80% · quality 60% · links 65%	88% · quality 88% · links 90%	+8%
SEO Site Checkup	85/100 · 50 passed · 10 failed	90/100 · 53 passed · 6 failed	+5
SEOptimer	B− · 19 recommendations	B · 17 recommendations	↑ grade
Semrush	No earlier Semrush snapshot	90% Site Health · AI Search 99% · 17 pages	site-wide snapshot
PageSpeed	98 desktop · 84 mobile	98 desktop · 86 mobile	mobile +2

04 / Limitations

What these score changes do not prove.

No ranking or traffic claim

These reports measure technical and on-page checks. They do not establish a lift in organic traffic, rankings, subscriptions, or commercial outcomes.

Rank Math stayed at 90

Rank Math weighs a different checklist and remained unchanged even while Seobility, SEO Site Checkup, and SEOptimer improved.

Semrush is a site-wide snapshot

The Semrush result covers 17 crawled pages and was captured on 11 Jul, so it provides context but is not a like-for-like before-and-after comparison.

Backlink authority is still weak

SEOptimer continued to grade links at F and reported no backlink authority. Off-page acquisition was outside this optimisation pass.

05 / Source reports

Nine reports, including a Semrush site-wide audit.

Each source is labeled with its actual tool and capture date.

PDF · Before

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SEO proof for Kerly Finance.

Six measurements. One day apart.

A strong technical base that needed deeper publishing signals.

Six focused improvements, without rebuilding the site.

H1 aligned to the publishing product

Meta description expanded and clarified

Content depth increased

Authority context added

Link structure strengthened

Rendered-content gap reduced

Score snapshots from both audit runs.

What these score changes do not prove.

No ranking or traffic claim

Rank Math stayed at 90

Semrush is a site-wide snapshot

Backlink authority is still weak

Nine reports, including a Semrush site-wide audit.

Rank Math - Before

Seobility - Before

SEO Site Checkup - Before

SEOptimer - Before

Rank Math - After

Seobility - After

SEO Site Checkup - After

SEOptimer - After

Semrush Site Audit

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