Technical SEO across 109 production pages.
How PuteraGani.com moved from inconsistent page-level signals and JavaScript-dependent discovery to a repeatable system for canonical URLs, schema, metadata, crawl controls, initial-HTML discovery, and production validation.
Tool scores are snapshots, not substitutes for Search Console performance data.
The assignment was technical completeness, not a visual redesign.
PuteraGani.com is an owned editorial website with static article pages, category pages, and a homepage whose article discovery depends partly on JavaScript and structured data.
The implementation focused on the invisible systems used by crawlers and sharing platforms: canonical targets, initial HTML, page metadata, JSON-LD, sitemaps, robots controls, redirect rules, image dimensions, and compiled production CSS.
Checked pages passed title, description, canonical, H1, schema, social metadata, and image checks.
Unique canonical URLs, excluding template and backup paths from normal discovery.
Broken internal links found in the final local production validation.
SEOptimer link grade, kept visible because technical health is not the same as domain authority.
Six systems changed together.
-
01
Indexation
Canonical routing aligned with live clean URLs
Canonical targets were standardized around the final public paths rather than raw
.htmlsource filenames, reducing duplicate-path ambiguity. -
02
On-Page
Metadata and social previews made consistent
Titles, descriptions, Open Graph, Twitter cards, and page-specific copy were brought into a repeatable template-driven system.
-
03
Schema
Structured data matched each page purpose
WebSite, Person, Organization, BlogPosting, BreadcrumbList, CollectionPage, AboutPage, and ContactPage markup were used where appropriate.
-
04
Rendering
Critical discovery moved into initial HTML
Key article links and featured content were made available before JavaScript execution, improving crawler and no-script discovery.
-
05
Technical
Crawl controls and production assets were added
The release added an XML sitemap, robots rules, redirect and header controls,
llms.txt, image dimensions, and compiled production CSS. -
06
QA
A repeatable validation loop closed the work
The final state was checked across every production HTML page instead of relying on a single homepage score.
Independent audit snapshots.
Select any image to inspect it at full size. The complete PDF reports are available below.
What these scores do not prove.
No ranking-growth claim yet
Technical completion is a foundation. Query, impression, click, and position growth require Search Console data over time.
Backlink authority remains weak
SEOptimer graded Links at F, while another audit found only one referring domain. Off-page authority is the clearest next priority.
Audit tools disagree
Rank Math reported 95/100, SEO Site Checkup 85/100, and SEOptimer an overall B. Each tool uses a different model.
Some recommendations are contextual
Local Business schema and a Google Business Profile are not automatically appropriate for an editorial website.
Open the full source files.
These are the original reports used for the evidence images above.
Turn technical health into measurable organic growth.
The next evidence layer is Search Console: impressions, clicks, queries, landing pages, and the authority work required to move beyond technical readiness.