Owned Website SEO Case Study

Technical SEO across 109 production pages.

How PuteraGani.com moved from inconsistent page-level signals and JavaScript-dependent discovery to a repeatable system for canonical URLs, schema, metadata, crawl controls, and validation.

Technical SEOOn-PageStructured Data

VERIFIED RESULT95/100

Rank Math SEO Audit

LIVE WEBSITE PREVIEW Homepage preview of Putera Gani editorial website on puteragani.com

puteragani.com · captured homepage

Scope: 109 pages
Primary audit: Rank Math 95/100
Audit date: 05 Jul 2026
Project type: Owned editorial website

The scorecard

Five independent tools, one audit day.

Every score below was generated on 05 Jul 2026. They measure technical health, not rankings or traffic.

Rank Math 95/100 26 of 28 tests passed

SEO Site Checkup 86/100 53 passed · above 74 avg

Seobility 87% Meta & structure 100%

SEOptimer B+ A+ on-page, GEO & performance

Semrush 92% Site Health · AI Search 93%

PageSpeed 98/100 Desktop · mobile 69

01 / Overview

The assignment was technical completeness, not a visual redesign.

PuteraGani.com is an owned editorial website with static article pages, category pages, and more than one hundred public URLs.

The work focused on making every important signal available and consistent in production: canonical targets, initial HTML, page metadata, JSON-LD, sitemaps, robots controls, images, and validation.

01109

Pages checked for metadata, canonical, H1, schema, social tags, and images.

0295/100

Rank Math technical score with 26 passed tests and two failed tests.

0386/100

SEO Site Checkup score, above the 74 average shown in its report.

0492%

Semrush Site Health, with 93% AI Search Health across the crawl.

02 / Implementation

Six systems changed together.

Canonical routing aligned with live clean URLs

Canonical targets now match the public URL architecture instead of template, query, or backup paths.

Discovery

Metadata and social previews made consistent

Titles, descriptions, Open Graph fields, and Twitter cards follow repeatable page-level rules.

On-Page

Structured data matched each page purpose

JSON-LD identifies articles, breadcrumbs, people, and site entities without overstating visible content.

Schema

Critical discovery moved into initial HTML

Search-critical links and signals no longer depend entirely on client-side JavaScript execution.

Rendering

Crawl controls and production assets were added

Robots directives, XML sitemaps, missing assets, and crawl-facing files were made production-ready.

Crawlability

A repeatable validation loop closed the work

Automated checks cover core page signals and asset paths before changes are treated as complete.

Quality assurance

03 / Evidence

Independent audit snapshots.

Snapshots below are from the initial audit pass; the scorecard above reflects the latest re-audit on 05 Jul 2026. Select any image to inspect it at full size.

04 / Limitations

What these scores do not prove.

No ranking-growth claim yet

The reports validate technical signals. They do not prove a specific change in search rankings or organic traffic.

Backlink authority remains weak

SEOptimer assigned an F for Links. Technical completeness does not replace off-page authority.

Audit tools disagree

Each provider weighs checks differently. The score is meaningful only alongside its source and date.

Some recommendations are contextual

Automated checks can flag items that are not equally important for every site, template, or business goal.

05 / Source reports

Open the full source files.

PDF / 8 pages

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