Rank Math gained 7 points as passed tests rose from 23 of 27 to 26 of 27 and failed checks fell to zero.
Local Restaurant SEO - Before & After
Six-tool SEO proof for Ember Slice.
Verified before-and-after audits for emberslice.com. Rank Math climbed from 90 to 97, Seobility from 88% to 92%, SEO Site Checkup from 81 to 86, and SEOptimer from B to B+.
AFTER RESULT97/100
Rank Math SEO Audit
IMPROVEMENT SUMMARY
Rank Math90 → 97 +7
Seobility88% → 92% +4%
Site Checkup81 → 86 +5
SEOptimerB → B+ ↑
PageSpeed91 /100 mobile
- Scope
- 8-page restaurant site
- Before / After
- 10 Jul 2026 → 11 Jul 2026
- Primary gain
- Rank Math 90→97
- Supporting gain
- Site Checkup 81→86
The scorecard
Six measurements. One live PageSpeed run.
Four paired measurements improved, RankNow stayed at 98, and PageSpeed was captured on 11 Jul 2026.
Before 10 Jul 2026
Rank Math90/10023 of 27 passed
Seobility88%Meta information 90%
SEO Site Checkup81/10049 passed · 9 failed
SEOptimerB14 recommendations
RankNow98/100Completed Site Health Score
PageSpeed—No before run supplied
After 11 Jul 2026
Rank Math97/100+726 of 27 passed
Seobility92%+4%Meta information 100%
SEO Site Checkup86/100+552 passed · 7 failed
SEOptimerB+↑ grade11 recommendations
RankNow98/100unchangedSome sub-scores moved down
PageSpeed91/100Mobile · desktop 100
01 / Overview
A local restaurant site with a strong concept and uneven audit signals.
Ember Slice is presented as a Williamsburg coal-fired pizza restaurant, with an eight-page experience covering the menu, story, oven, journal, and visit information.
The visual identity was already distinctive. The optimisation pass focused on clearer metadata, checker-level technical failures, image delivery, and crawler-readable signals while preserving the site's editorial personality.
Seobility gained 4 points, led by meta information moving from 90% to a full 100%.
SEO Site Checkup gained 5 points, with 52 checks passing and failures falling from nine to seven.
SEOptimer improved one grade while its recommendation count dropped from 14 to 11.
02 / What changed
Five focused improvements, with the original design preserved.
Metadata tightened
The meta description was shortened from 166 to 154 characters and sharpened around coal-fired pizza and the Williamsburg, Brooklyn location.
Metadata · Local intentRank Math failures cleared
Three failed checks in the first run were reduced to zero, taking the score from 90 to 97 while keeping one warning visible.
Technical SEOMeta quality reached 100%
Seobility's meta-information score rose from 90% to 100%, while page quality, structure, links, and server checks remained strong.
On-Page SEOImage delivery improved
The modern-image-format warning disappeared from the later Site Checkup report, aligning the live site with WebP delivery. Sizing warnings still remain.
Performance · ImagesChecker issues reduced
Passed Site Checkup tests increased from 49 to 52 and failed checks fell from nine to seven, while SEOptimer recommendations fell by three.
ValidationScope stayed honest
No off-page authority or traffic result is implied. Remaining link, image sizing, and crawler disagreements are documented for the next pass.
Evidence practice03 / Evidence
Before and after, without cherry-picking.
The table shows five paired tools and one transparently labeled PageSpeed after-run.
| Tool | Before | After | Change |
|---|---|---|---|
| Rank Math | 90/100 · 23 passed | 97/100 · 26 passed | +7 |
| Seobility | 88% · meta 90% | 92% · meta 100% | +4% |
| SEO Site Checkup | 81/100 · 49 passed · 9 failed | 86/100 · 52 passed · 7 failed | +5 |
| SEOptimer | B · 14 recommendations | B+ · 11 recommendations | ↑ grade |
| RankNow | 98 · 2 issues | 98 · 3 issues | headline unchanged |
| Google PageSpeed | No earlier PageSpeed report | 91 mobile · 100 desktop · Lighthouse | live run |
04 / Limitations
What these score changes do not prove.
No ranking or order claim
The reports verify checklist changes, not higher search rankings, more visitors, more table bookings, or more pizza orders.
RankNow did not improve
Its headline score stayed at 98 and the second run showed three issues instead of two. Its SEO and accessibility sub-scores also moved down.
Image sizing still needs work
The later Site Checkup report still flags improperly sized or distorted images. Modern formats improved, but image delivery is not finished.
Off-page authority remains thin
SEOptimer continued to grade links at F, and the supplied audits show very limited backlink authority. Link acquisition was outside this pass.
05 / Source reports
Ten source files plus one live PageSpeed run.
Open any PDF or the PageSpeed result to inspect the evidence behind the summary.
PDF · Before
Rank Math - Before
90/100 · 23 of 27 passed
Open report → PDF · BeforeSeobility - Before
88% · Meta information 90%
Open report → PDF · BeforeSEO Site Checkup - Before
81/100 · 49 passed · 9 failed
Open report → PDF · BeforeSEOptimer - Before
B overall · 14 recommendations
Open report → PDF · BeforeRankNow - Before
98 site health · 2 issues
Open report → PDF · AfterRank Math - After
97/100 · 26 of 27 passed
Open report → PDF · AfterSeobility - After
92% · Meta information 100%
Open report → PDF · AfterSEO Site Checkup - After
86/100 · 52 passed · 7 failed
Open report → PDF · AfterSEOptimer - After
B+ overall · 11 recommendations
Open report → PDF · AfterRankNow - After
98 site health · 3 issues
Open report → Live · 11 Jul 2026Google PageSpeed
91 mobile · 100 desktop · captured 11 Jul 2026
Open live result →