Rank Math score improved by 3 points — from 26 to 27 of 28 tests passed.
Local Business SEO — Before & After
SEO proof for Fernwood Dental Care.
Verified before-and-after scores for fernwooddentalcare.com — a family dentist in South Austin, TX. Rank Math climbed from 94 to 97, Seobility jumped from 83% to 90%, and SEOptimer upgraded from B– to B in one optimisation pass.
AFTER RESULT
97/100
Rank Math SEO Audit
IMPROVEMENT SUMMARY
Rank Math
94 → 97 +3
Seobility
83% → 90% +7%
SEOptimer
B– → B ↑
Site Checkup
87 → 88 +1
- Scope
- 18 pages (dental clinic site)
- Before / After
- 08 Jul 2026 → 09 Jul 2026
- Primary result
- Rank Math 94→97
- Biggest gain
- Seobility 83%→90% (+7%)
The scorecard
Five tools. One day apart. Measurable difference.
Both audits ran within 24 hours — before optimisation on 08 Jul 2026 and after on 09 Jul 2026. The comparison below shows verified scores from each run.
Before 08 Jul 2026
Rank Math
94/100
26 of 28 passed
Seobility
83%
Page quality 75% · links 65%
SEO Site Checkup
87/100
54 passed · 6 failed
SEOptimer
B–
A– on-page · C+ GEO
Semrush
87%
Site Health · AI Search 88%
PageSpeed
100/100
Desktop · mobile 97
After 09 Jul 2026
Rank Math
97/100
+3
27 of 28 passed
Seobility
90%
+7%
Page quality 94% · links 100%
SEO Site Checkup
88/100
+1
54 passed · 4 failed
SEOptimer
B
↑ grade
A on-page · A+ GEO
Semrush
87%
unchanged
Site Health · AI Search 88%
PageSpeed
100/100
Desktop · mobile 95
01 / Overview
A working dental site that needed local keyword clarity.
Fernwood Dental Care is a family dentist practice in South Austin, Texas. The site was already functional and loading fast — the SEO gaps were about local relevance signals, not technical fundamentals.
The H1 read "Gentle dentistry, done right." — a tagline, not a search-intent statement. The title, headings, and meta description didn't include "South Austin" or "family dentistry." No sitemap was present. Schema markup existed but was missing key fields for a healthcare business. Keywords were scattered rather than consistent across title, meta, and headings.
Seobility climbed 7 points — page quality from 75% to 94%, link structure from 65% to 100%.
SEOptimer GEO score jumped two full letter grades after llms.txt was added and keywords were aligned.
SEOptimer overall grade improved — on-page moved from A– to A, GEO from C+ to A+.
02 / What changed
Six targeted changes, measurable audit lift.
H1 rewritten with local intent
"Gentle dentistry, done right." became "Gentle family dentistry in South Austin." — connecting the primary keyword to location in the most prominent on-page heading.
On-Page · Local SEOTitle and meta aligned to local search
Title tag and meta description were rewritten to consistently include "South Austin" and "family dentistry," matching the search terms a patient would actually type.
On-PageSitemap added and submitted
No sitemap existed before. A sitemap.xml covering all 18 pages was created and referenced in robots.txt, making the crawl path explicit for search engines.
Technical SEOSchema markup enhanced
The existing LocalBusiness schema was extended with medicalSpecialty, currenciesAccepted, and paymentAccepted fields — standard signals for a healthcare practice.
llms.txt added for AI search
A /llms.txt file was added describing the site's content and purpose — an emerging best practice that pushed SEOptimer's GEO score from C+ to A+.
GEO · AI SearchEmail removed from plaintext, external link added
The email address was replaced with a contact form reference to avoid spam scraping. An outbound link to MouthHealthy.org (ADA) added a relevant external authority signal.
On-Page · Trust03 / Evidence
Score snapshots from both audit runs.
Before reports are from 08 Jul 2026. After reports are from 09 Jul 2026.
| Tool | Before · 08 Jul | After · 09 Jul | Change |
|---|---|---|---|
| Rank Math | 94/100 | 97/100 | +3 |
| Seobility | 83% (page quality 75%, links 65%) | 90% (page quality 94%, links 100%) | +7% |
| SEO Site Checkup | 87/100 — 54 passed, 6 failed | 88/100 — 54 passed, 4 failed | +1 |
| SEOptimer | B– overall · A– on-page · C+ GEO | B overall · A on-page · A+ GEO | ↑ grade |
| Semrush | 87% Site Health · 88% AI Search | 87% Site Health · 88% AI Search | — |
| PageSpeed | 100 Desktop · 97 Mobile | 100 Desktop · 95 Mobile | — |
04 / Limitations
What these scores do not prove.
No booking or ranking data
The scores reflect on-page and technical signals audited by tools. They do not confirm any change in appointment volume, Google rankings, or map-pack visibility.
Semrush crawl is time-delayed
Semrush shows the same 87%/88% for both runs because site crawls reflect previously indexed state. The unchanged score is expected, not a sign that the changes were ineffective.
External authority is still weak
Seobility still reports external factors at 3%. One outbound link to MouthHealthy.org was added; inbound backlinks were not part of this engagement.
Links score remains F in SEOptimer
SEOptimer consistently grades links as F for new or small local sites without an established backlink profile. This is a known limitation of local business SEO at this stage.
05 / Source reports
All ten audit PDFs — before and after.
Before · 08 Jul 2026
PDF · Before
Rank Math — Before
94/100 · 26 of 28 tests passed · 08 Jul 2026
Open report → PDF · BeforeSeobility — Before
83% · Page quality 75% · Link structure 65%
Open report → PDF · BeforeSEO Site Checkup — Before
87/100 · 54 passed · 6 failed
Open report → PDF · BeforeSemrush — Before
87% Site Health · 88% AI Search Health
Open report → PDF · BeforeSEOptimer — Before
B– overall · A– on-page · C+ GEO · F links
Open report →After · 09 Jul 2026
PDF · After
Rank Math — After
97/100 · 27 of 28 tests passed · 09 Jul 2026
Open report → PDF · AfterSeobility — After
90% · Page quality 94% · Link structure 100%
Open report → PDF · AfterSEO Site Checkup — After
88/100 · 54 passed · 4 failed
Open report → PDF · AfterSemrush — After
87% Site Health · 88% AI Search Health
Open report → PDF · AfterSEOptimer — After
B overall · A on-page · A+ GEO · F links
Open report →